Results
Windows Distillery: 0 to 73,000 Followers in 24 Months
The Challenge: Launch a brand-new distillery’s digital presence and drive foot traffic in a competitive local market.
The Strategy: Developed a Facebook-first "local loyalty" strategy, combining high-frequency organic storytelling with geo-targeted paid ads to dominate the regional conversation.
The Results:
0 to 73,000+ Facebook followers in 24 months.
Direct Revenue Impact: Drove high-capacity event attendance for "Windows Weekend" through a targeted paid and organic campaign in partnership with a Lake Geneva venue — directly converting social reach into foot traffic and revenue.
PIKO Management: Using Social as a Booking Engine
The Challenge: Shift the focus from "vanity metrics" (follower counts) to high-intent conversion for luxury vacation rentals.
The Strategy: High-production "House Spotlights" and local features. Using social as a discovery engine for the unique amenities and lifestyle experiences PIKO Management offers.
The Results:
Built a content strategy intentionally designed to drive booking inquiries over follower growth — prioritizing high-intent audience engagement and property storytelling that positions PIKO as the definitive local authority for luxury vacation rentals.
Established PIKO Management as a local authority through community-first content and strategic regional features.
Scaling SnapSlide: 58,000% Follower Growth in Two Years
The Challenge: Accelerate brand awareness for a niche product and build a massive, engaged community from a baseline of just 200 followers.
The Strategy: Built a targeted paid acquisition strategy to reach caregivers, arthritis patients, and disability advocates — then converted that audience into an active community through consistent engagement, user stories, and content that centered real people over product features.
The Results:
118,000+ Facebook followers (Up from 200) in just two years.
Engagement-First Approach: High-volume community management turned a passive audience into a vocal brand community.