Develop and execute comprehensive social media strategies for a diverse client portfolio, defining brand voice, visual identity, and content pillars that align with business goals.

Manage full-funnel ad campaigns on Meta and TikTok (including pixel implementation and A/B testing) while simultaneously driving organic community growth through proactive engagement and social listening.

Translate performance metrics into actionable creative insights, iterating on content formats to maximize engagement, reach, and ROI.

Cultivate and grow online communities by deploying proactive and reactive engagement strategies, conducting daily social listening to identify trends, and nurturing audience relationships.

Concept, direct, film, and edit platform-native short-form video (Reels, TikTok) using Adobe Premiere and Edits, translating complex brand messages into engaging, trend-driven storytelling.

Identify and coordinate with niche influencers and brand advocates for UGC campaigns to expand organic reach.

Define and evolve distinct brand voices for clients across fashion, lifestyle, and tech, ensuring visual and tonal consistency across all digital touchpoints.

Collaborate internally and externally to align social content calendars with broader marketing initiatives, product launches, and PR announcements.

Lead trend discussions to identify emerging audio and cultural moments, pivoting content strategy in real-time to capitalize on viral opportunities.

Manage Facebook, Instagram, Twitter, and LinkedIn pages via Hootsuite and native sites.

Report insights on a monthly basis and track performance of social media sites.

Create, update, and manage Google Ads; as well as report analytics and track performance.

Integrated Google Analytics 4 (GA4) with website and ad platforms to track the full consumer journey, attributing social engagement to website conversions.

Co-developed and facilitated a Social Media Accessibility training program, presenting to organizations and answering practitioner questions on accessible digital content strategy.

Use Constant Contact to create, update, and send emails.

Work hand-in-hand with our services departments to create and implement individualized marketing plans.

Use Canva and Photoshop to create stand-out graphics.

Use Premiere Pro to edit video.

Served as Booth Producer and Operational Lead for daily recordings, managing strict time-bound workflows and coordinating cues between talent, producers, and technical crews.

Managed daily editorial "rundowns" in iNews, coding complex technical deliverables to ensure accurate automation and accuracy during airings.

Used Adobe Premiere Pro to clip and edit broadcast segments for immediate digital distribution, adding captions via Audimus for accessibility.

Optimized digital distribution workflows, transitioning broadcast segments into SEO-rich digital content for immediate web and social publication.

Managed the show’s presence on Facebook, Instagram, and TikTok, creating original content, running Facebook Livestreams, and managing audience giveaways via Second Street.

Acted as the primary logistical point of contact for high-profile guests and national producers, managing studio operations and on-site coordination to ensure seamless production.

Orchestrated live broadcasts as the central command hub, directing crossfunctional teams of anchors, reporters, and producers to ensure 100% accuracy in real-time execution.

Managed complex show rundowns in iNews, serving as the final gatekeeper for all graphical and branding elements before broadcast.

Ensured regulatory compliance by monitoring live signals and transmitter logs, maintaining broadcast integrity and upholding strict FCC standards.

Managed asset distribution and logistics for daily programming and commercial content, ensuring seamless integration and on-time delivery.

Led live triage for breaking news and developing stories, re-coding production schedules and re-prioritizing tasks on the fly to accommodate real-time updates without disrupting operations.

Served as the booth producer for live media, facilitating communication between producers and on-air talent while managing multiple simultaneous audio and visual feeds.

Mitigated operational risks through proactive problem-solving, such as performing manual overrides and thinking on my feet during technical failures.

Coordinated cross-functional workflows under pressure, directing talent cues and technical transitions to bridge the gap between editorial strategy and final visual delivery.

Capture memories around camp using various devices including Canon DSLRs, DJI Drones, and Go Pro

Research and purchase new tech items based on the camp's current needs

Teach others how to use camp technology and equipment as needed

Create social media content for summer using Facebook, Instagram, and Bunk1

Create promotional video content and marketing material to be used throughout the offseason

Assist campers in creating video/photo albums

Work with Storm Port Productions to film content for a promotional video